How do I reach a broader audience and get them to buy your product or service?

That is literally a million dollar question that could make all the difference in the world for your company. Many small business owners are often out marketed by their larger competitors in every way. Because of their sheer size, they can afford some of the best market strategists money can buy. If you’re a start up or a small business it is kind of hard to compete; if you don’t know what to do.

One tool in your toolbox that many small businesses don’t utilize enough (or the right way) is social media. Social Networks are about connecting with people, not selling. Your goal should be to connect and build relationships with customers and potential customers in your target market. Use platforms such as Facebook, Twitter, Pinterest, and Instagram to connect with your audience. You could hosting give always and shouting out your most loyal customers.  This gets everyone involved and customers will come to know you for more than just your services. Make it fun and people will remember you. People do business with people they like and trust. Social media is a great way to build rapport with your client base.

Now that you’ve made your online accounts it’s time to post content for your readers. This is important, not just any content will do. Any posts or articles must be relevant to the product or service you are selling. This is where SEO or Search Engine Optimization comes in. SEO content is great for ranking higher in Google. This is something you could learn to do yourself after a short search on the internet, or you can hire someone to create the content for you. Content can be a blog post or a review on Yelp. Services like rate it allow you to post just about any product or service for review. This strategy allows you to get countless real reviews.

Web branding is an important strategy for building an online reputation. It’s about more than just having a website because not all content is created equal. Email lists are great for this. Using opt in email lists allows you to speak with your best customers and give them members only discounts and limited time offers. Do this right and you can build customer loyalty by offering value. A short post or video will usually do the trick.

Building an online presence takes time. It is a necessary evil if you wish to grow your business, it allows you to reach people traditional advertising methods can’t reach. Being different is key. Stand out so people in your target markets take notice, and be so good they can’t refuse.

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